Year 11 Business Management Excursion
On Thursday 6 August, our Year 11 Business Management students took their learning beyond the classroom as they explored marketing strategies in action during their Marketing a Business excursion in Melbourne CBD.
As part of their Unit 2 studies, students have been learning how businesses and brands use marketing strategies to attract their target market and achieve their objectives. The excursion provided an opportunity to see these concepts applied in real-world business environments across the city.
Many students made thoughtful observations and captured examples of marketing strategies throughout the day. Their photos and reflections provide a great snapshot of the marketing techniques they identified in the real world.
Student Reflections:
“I realised that marketing is not just advertising and promotion. The whole customer experience and interaction with the brand can help build a competitive advantage in marketing.” – Lynda Ho 11C
“What surprised me most is that small things such as posters and displays contributed into attracting potential customers. These items may seem small but can pique interest of large groups of people.” – Isabella Tran 11G
“What surprised me most is the importance and the influence of marketing can have in real businesses as many of them have great goods or services, but has poor and limited marketing strategies which really make a big difference in their success.” – Charmel Beltran 11A
Ms Riley Zhu – Acting LAL Commerce | Business Management | Commerce